Media Story Angles
1. The New Yorker Hotel has just completed a massive $65+ million renovation and remodeling project to both restore its art deco reputation and add the modern edge and style that today’s guests demand. Click on the following link for more details: http://www.newyorkerhotel.com/renovation.html.
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2. The New Yorker Hotel is anchored in a superb New York City location so the story goes beyond the hotel’s renovation project. The New York City hotel/real estate landscape is constantly changing and evolving to meet the needs of today’s area residents and visitors, and the mid-30’s on the West Side is keeping pace with this development including the expansion of the Jacob Javits Convention Center and nearby new hotel construction.
3. The iconic, bright red “New Yorker” sign on the top of the hotel is part of the New York City skyline. Even though the New Yorker Hotel is currently undergoing a $65 million renovation, the red sign will remain a fixture of the New York City skyline, preserving the impressive view, far into the future. The bright red “New Yorker” sign is a six-story, LED banner and the largest of its kind in North America. It is also the highest off the ground for any LED sign as it is affixed to the top four floors of the New Yorker Hotel facing the West Side of New York. It can easily be seen from as far away as New Jersey as it stands out in midtown New York.
4. Style speaks volumes, and the New Yorker Hotel knows that, which is why it tapped New York-based Stonehill & Taylor for the architectural and interior design of the $65 million renovation. Restoring the hotel to its former glory, Stonehill & Taylor’s design will replace floral carpets and quilted bedspreads with art-deco-inspired contemporary interiors featuring geometric patterns, skyscraper-style case goods (such as bookcases and desks), customized lighting, and high-contrast gold and silver against dark zebra wood and chocolate upholsteries. High-quality fabrics, custom-designed lighting and original artwork make the New Yorker Hotel’s new accommodations the place to stay when visiting New York City.
5. The New Yorker Hotel is rich in history and nostalgia. The property’s chief engineer is the unofficial archivist, and his collection of old brochures and photos dating back to 1929 tells a fantastic story of a major piece of New York City history.
6. ‘Green’ is the ‘in’ word these days, and the New Yorker Hotel takes the environment very seriously. The hotel has completed a $65 million renovation
while keeping the environment in mind.
7. Location, location, location’ is not just of paramount importance to leisure vacationers – it is essential for business travelers, along with various conveniences such as Wi-Fi access and a fully-equipped business center. For business travelers headed to New York City, the historic New Yorker Hotel in the heart of midtown Manhattan, fits the bill on every level
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